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Date : 2005-01-29
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Managing Customers as Investments The Strategic Value of ~ Managing Your Customers as Investments has the ll learn simple ways to get reliable customer value informationina form you can use Youll discover how to use it to measure marketingeffectiveness generate improvements throughout the entire customerrelationship lifecycle and improve decisionmaking
Managing Customers as Investments The Strategic Value of ~ Explore a preview version of Managing Customers as Investments The Strategic Value of Customers in the Long Run right now O’Reilly members get unlimited access to live online training experiences plus books videos and digital content from 200 publishers
Managing Customers as Investments The Strategic Value of ~ Learn a rigorous yet simple approach to estimating the lifetime value of customers and using that information for both tactical and strategic management decisionmaking Features Through practical examples and case studies the authors link customer lifetime value to overall business value and makes this useful to senior managers
Managing Customers as Investments The Strategic Value of ~ Managing Customers as Investments has the answers Youll learn simple ways to get reliable customer value information in a form you can use Youll discover how to use it to measure marketing effectiveness generate improvements throughout the entire customer relationship lifecycle and improve decision making
Managing Customers as Investments The Strategic Value of ~ Gupta Sunil and Donald R Lehmann Managing Customers as Investments The Strategic Value of Customers in the Long Run Wharton School Publishing 2005 2006 winner of the annual BerryAMA book prize for the best book in marketing
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Managing Customers as Investments The Strategic Value of ~ Chapter 6 CUSTOMERBASED ORGANIZATION The value of a customer is more than a concept tool or metric It is a mindset Its implementation requires a cultural change within the organization … Selection from Managing Customers as Investments The Strategic Value of Customers in the Long Run Book
Managing customers as investments the strategic value of ~ Get this from a library Managing customers as investments the strategic value of customers in the long run Sunil Gupta Donald R Lehmann Its more important than ever for companies to objectively assess the value of their customers But conventional measures of customer lifetime value havent been linked to overall business value
CUSTOMER POWER STRATEGIC INVESTMENT AND THE FAILURE OF ~ Strategic Management Journal Volume 17 Issue 3 Original Paper CUSTOMER POWER STRATEGIC INVESTMENT AND THE FAILURE OF LEADING FIRMS CLAYTON M CHRISTENSEN Corresponding Author Graduate School of Business Administration Harvard University Boston Massachusetts Projects targeted at technologies for which no customers yet
Make LD Strategic to the Business—and Prove Its Value ~ Make LD Strategic to the Business—and Prove Its Value Functional organizations such as learning human resources legal and information technology have historically been viewed as support organizations As such they are treated as cost centers rather than profit centers They are considered indirect sources of value rather than direct sources
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