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Date : 2007-09-30

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Soul of the Corporation The How to Manage the Identity ~ The Soul of the Corporation will help you clearly understand your company’s identity and then take control of it and leverage it for longterm adaptation and success Drawing on reallife stories from the world’s most prominent companies the authors show how identity can be an extraordinarily valuable asset—and how if not properly managed it can become a huge liability

The Soul of the Corporation Managing Your Companys ~ The Soul of the Corporation Managing Your Company’s Identity McDonald’s operates the biggest restaurant chain in France which is run by French managers The company’s franchisees are French as are their employees and they also source their supplies from France

Soul of the Corporation How to Manage the Identity of ~ The Hardcover of the Soul of the Corporation How to Manage the Identity of Your Company by Hamid Bouchikhi John R Kimberly at Barnes Noble BN Outlet Membership Educators Gift Cards Stores Events Help

The Soul of the Corporation How to Manage the Identity of ~ The Soul of the Corporation will help you clearly understand your company’s identity and then take control of it and leverage it for longterm adaptation and success Drawing on reallife stories from the world’s most prominent companies the authors show how identity can be an extraordinarily valuable asset—and how if not properly managed it can become a huge liability

Soul of the Corporation The How to Manage the Identity ~ Identity is about far more than branding culture or reputation It’s about everything that makes your company unique Now there’s a powerful cleareyed guide to managing your identity for maximum business value The Soul of the Corporation reveals how to systematically audit your identity leverage its strengths and fix its weaknesses You’ll discover how to manage the unconscious shared beliefs that give your organization utilize identity to roll out new products and

The Soul of a Corporation Managing the Identity of Your ~ The answers lie in their interpretation of their company’s soul Legitimacy Because managing a firm requires establishing priorities and sometimes making tough decisions the perceived legitimacy of priorities and decisions is vital to their acceptance and implementation

Soul of the Corporation The How to Manage the Identity ~ The Soul of the Corporation will help you clearly understand your company’s identity and then take control of it and leverage it for longterm adaptation and success Drawing on reallife stories from the world’s most prominent companies the authors show how identity can be an extraordinarily valuable asset—and how if not properly managed it can become a huge liability

The Soul of the Corporation How to Manage the Identity of ~ The Soul of the Corporation will help you clearly understand your companys identity and then take control of it and leverage it for longterm adaptation and on reallife

The soul of the corporation how to manage the identity ~ The Soul of the Corporation will help you clearly understand your companys identity and then take control of it and leverage it for longterm adaptation and success Drawing on reallife stories from the worlds most prominent companies the authors show how identity can be an extraordinarily valuable asset and how if not properly managed it can become a huge liability